About Us

Hey! I’m Louise, or Loula as everyone likes to call me, and I’m the proud owner of Woof, Wag and Wander 🐾

I’m a dog mum to my 5-year-old shih-poo, Topaz, who is my absolute world. No, that’s an understatement. She’s my universe and more! Like many dog owners, I’ve always loved dressing my pup in cute, stylish dog wear but I often found myself not liking the price tag that came with it. I wanted adorable pieces that didn’t cost a fortune, and that’s where the idea for Woof, Wag and Wander was born.

What started as a passion for dog wear quickly turned into a small business built on one simple belief - dog fashion should be affordable, cute, and accessible. Every piece in our collection is chosen with comfort, style, and everyday wear in mind. Perfect for walks, wanders, and all those tail-wagging moments in between.

Woof, Wag and Wander is inspired by my time being a dog Mum - the muddy paws, the cuddles, the walks, and the love that comes with being a dog parent. From my pup Topaz to yours, this brand is all about celebrating our dogs without breaking the bank because they deserve to look as sweet as they feel.

Thanks for being here and supporting our small business 🤍